Waterdrop CEE, the regional branch of the global lovebrand waterdrop®, is entering a new phase of development. With new leadership, the brand now has a clear strategic direction in Central and Eastern Europe (CEE). Eliška Rezníček Dočkalová becomes the new General Manager for the CEE region, while Kateřina Navrátilová takes on the new role of Strategic Advisor.
The new leadership builds on strong foundations and the success waterdrop® has already achieved in the region. Thanks to a clear vision, dedication, and focus on detail, the brand has won the hearts of many customers. With this change, Waterdrop CEE brings fresh energy and continues to focus on innovation, customer experience, and sustainable growth. The aim is to further develop both the community and the market, where healthy hydration is part of a modern lifestyle.
Eliška brings 16 years of experience in Customer Experience from global brands such as Radisson, NetJets, and Kiwi.com. At Kiwi.com, she worked as Vice President of Customer Experience, creating the CX strategy during a fast global expansion and challenging times. She is currently also Global Head of Customer Experience at Waterdrop Microdrink GmbH, leading international CX projects across all markets. Her approach combines digital tools, empathy, and strong brand identity.
She studied at the prestigious MIT, focusing on modern leadership and AI in healthcare, and she is also a judge for the International Customer Experience Awards (ICXA), helping define global standards in customer experience.
“Leading waterdrop® in the CEE region is both a great responsibility and a personal opportunity. With our talented team and active community, we want to inspire people to live more consciously and feel good every day. We want to support small but important steps that can make a big difference,” says Eliška Rezníček Dočkalová.
After several successful years as Managing Director of Waterdrop CEE, Kateřina Navrátilová now becomes Strategic Advisor. She helped build the CEE region for waterdrop® and led its expansion into the Czech Republic, Slovakia, Poland, Romania, and Hungary. She also built a strong and loyal customer community and a stable team. In her new role, she will focus on long-term strategy, new growth opportunities, and local partnerships.
“It has been amazing to see an idea become a brand loved by so many people. In my new role, I look forward to supporting the next growth phase, keeping our message authentic, and showing how a brand like waterdrop® can make a positive impact,” says Kateřina Navrátilová.
waterdrop® - Community, Sustainability, and Daily Inspiration
Since its beginning, waterdrop® has become a symbol of healthier and more sustainable hydration - without losing taste or style. With sugar-free Microdrink cubes, stylish bottles, and a growing community, the brand has reached millions of people worldwide. In the CEE region, waterdrop® is one of the fastest-growing brands in its category and has built a strong reputation over the last 10 years by connecting function, aesthetics, and values.
