Bergenbier S.A., part of Molson Coors Beverage Company, is strengthening its leadership team by appointing Teodora Agafiței to the role of Customer Excellence Director.
"We are happy to have Teodora back on the team in Romania after a period in which she contributed significantly to the development of the marketing strategy for the entire Central and Eastern European region. Teodora is a true professional in the beer industry, with a deep understanding of the market, consumers, and commercial dynamics. Throughout her career at Bergenbier S.A. and Molson Coors, she has consistently demonstrated vision, perseverance, and the ability to turn strategy into results. We are confident that the combination of her local and regional experience, together with her leadership skills, will contribute significantly to accelerating our commercial development projects and achieving ambitious goals in a difficult and competitive market environment," said Mihai Voicu, General Manager at Bergenbier S.A.
Teodora Agafiței has been with the company for 14 years and has held various positions, both locally and regionally. She has coordinated complex marketing activities for local, regional, and global brands. In her most recent role as CEE Marketing Strategy Director, she was responsible for portfolio strategy, brand management, and operational marketing plans across 10 countries in the CEE region. Her appointment as Customer Excellence Director is a natural progression in her career and responds to her desire to be closer to commercial operations in Romania.
"I am glad to return to the Bergenbier S.A. team, a place that has always encouraged ambition, courage, and the desire to achieve visible results. I am returning to an environment that shaped me, but with a broader perspective and a solid set of knowledge and experience acquired at the regional level, which will leave its mark on all our activities to accelerate commercial performance. In my new role, I will support the team in developing more agile commercial processes and in strengthening collaboration with partners to increase the relevance of our brands on the shelf and at all points of consumer contact. The beer industry is extremely dynamic, and my goal is to drive strong and consistent commercial execution that generates real and measurable impact," added Teodora Agafiței, Commercial Excellence Director at Bergenbier S.A.
Teodora took over the position in January 2026 and, together with her team, coordinates the implementation of the beer producer's commercial excellence strategy.
Bergenbier S.A. is one of the most important beer producers in Romania, with a vast portfolio covering all consumption occasions. The company also has a clear sustainability policy based on three pillars: people, the environment, and responsible alcohol consumption.
