Anytime, the digital insurance brand of Interamerican and part of the Dutch financial group Achmea, is entering a new phase of development in Romania through its full commercial rollout, following its market entry in 2025.
Over the past year, the company focused on building its local operational structure, strengthening its team, adapting its business model to the specific needs of the Romanian market, and validating its proposition through an initial phase of market presence and controlled commercial activity. With these foundations now in place, Anytime is moving into a phase of accelerated commercial growth, with stronger focus on sales activation, brand awareness and strategic partnerships.
This milestone was marked in Bucharest during a special event attended by the local team, partners and collaborators in Romania, alongside senior representatives from Interamerican and Achmea. The event was attended by four C-level executives from Interamerican Group – Yiannis Kantoros, CEO, Panos Kouvalis, COO, Linda Nieuwenhuizen, CCO, and René Scholten, CFO – further highlighting the strategic importance of the Romanian market within the group’s regional growth plans.
“Romania is a strategic market for us, with significant growth potential in the digital insurance segment. Following our first year of local setup and market validation, we are now entering a new phase focused on scaling our commercial presence. We will build on our international experience, tailoring Anytime solutions to local needs and contributing to the modernization of the market,” said Yiannis Kantoros, CEO of Interamerican Group.
In its first year of operation, Anytime introduced a fully digital experience to the Romanian market, simplifying access to insurance, access to insurance – from getting a quote to managing a policy, all online, in just a few steps. Today, car owners can obtain an MTPL quote in approximately one minute on www.anytime.ro, through a streamlined process, backed by dedicated support at every step of the customer journey.
At the same time, the company is expanding its presence in Romania through partnerships that support its growth ambitions and increase its reach among consumers.
“We are bringing a fresh approach to the local market, where insurance is easy to understand, quick to access, and relevant to everyday life. Our first year in Romania was focused on learning, building and refining our local model. Now, we are entering a new stage – one of full commercial rollout – in which we aim to scale with confidence and become a trusted long-term partner for Romanian customers through simplicity, transparency and accessible support,” said Antonis Tsaknakis, Country Manager, Anytime Romania.
With more than 15 years of experience in markets such as Greece and Cyprus, where it has built a strong leadership position in digital insurance, Anytime leverages its international expertise to address the evolving needs of Romanian consumers, who are increasingly turning to digital solutions.
2026: A year of acceleration and consolidation in Romania
Following its initial year of market presence in 2025, Anytime is accelerating its development in Romania throughout 2026 by strengthening its commercial operations, increasing market visibility, and broadening its offering.
As part of this next phase, the company plans to expand its portfolio beyond MTPL by introducing comprehensive auto insurance (CASCO) and additional product lines, in line with its long-term growth strategy.
In parallel with its direct-to-consumer model, Anytime will continue to develop local partnerships, collaborating with key market players to integrate insurance solutions into digital platforms that consumers already use and trust.
The company will continue investing in digital capabilities, product development and local partnerships, with the ambition to actively contribute to the modernization of the Romanian insurance market and to establish itself as a trusted long-term player in the country.
