During the 3 days of discounts, the 4Apply app saw record flows of over 500 customers per hour, with peaks of around 30 customers per minute. Based on the data recorded by the app, requests to buy products in installments increased by 500% compared to the previous Black Friday, with the maximum peak recorded on Saturday, November 11.
4Apply is a plug-in application developed by Starbyte for e-commerce sites that facilitates and facilitates the increase of sales by introducing the possibility of payment by Online Credit (e-Credit).
4Apply connects e-commerce sites with financing institutions such as banks and IFNs. In this way, any customer who makes purchases on an e-commerce, has the possibility to pay by e-credit, in addition to the usual card payment.
The application ensures remote biometric identification, with creation of new accounts online, 100% digital, with functionalities such as facial recognition, Liveness Detection or digital signature. Practically, by creating the client's virtual account, banks affiliated with the application can offer loans online, on the spot.
In the top 3 locations where buying with online credit was an option, Bucharest leads by far, 42% of the visitors who wanted online credit are from the capital, followed at a great distance by the counties of Cluj 8% and Timișoara 4.5%.
The appetite of Romanians for discounts is increased, Black Friday highlighted even more the tendency to increase the frequency of purchases from the online environment, and the golden second, according to eMAG, registered 452 products ordered per second.
Over 89% of users who were interested in online credit purchases used a smartphone, 10% entered from a desktop and only 0.29% used a tablet.
4Apply plug-in keypoints:
Plug-in for any e-commerce site;
Facilitates and increases the volume of sales;
Additional payment option offered to customers;
Doubling the number of customers who chose this payment method;
Outstanding performance indicators during the Black Friday campaign:
> peaks of around 30 customers per minute
> over 500 customers per hour
About Starbyte: 100% Romanian company with extensive experience in software development for the Financial-Banking, Insurance and Risk Management fields.
